At the moment, apart from your monthly renewal, and the referral code arrangement, everything is a manual adjustment!
Their plan is for new customers to be able to choose a vehicle package just after they register, and not have to ring up. Similar to the vehicle configurator on a car manufacturer’s website.
Choose your vehicle
Choose any vehicle accessories
Choose your mileage package
Insurance excess, £1k or £350?
Home charging point?
Contract for Parking Permit?
Delivery or select Swap Point?
Pickup Day and Time?
Your monthly subscription comes to: £xxx
Do you wish to proceed?
Short term hiring, swapping vehicles, mutual exchange, peer to peer lending and service/warranty work booking could all be added on to this. You could then more or less manage your account from their website and/or the app.
How much human input you would need to make this all work, I don’t know. But the more automated, or rather, the more self service the system is, the cheaper it’ll be to run.