Onto - how about a 20% Pensioner Discount to keep our custom during our dotage?
Basic / typical pensioners need to watch every £ and if motoring can be done more cheaply without incurring too much uncertainty, then most of us will be forced to migrate away
Loyalty & Pensioner Discounts would be good incentives to keep our custom
10% Loyalty & 20% Pensioner Discounts, whilst I appreciate would eat heavily into margins, would help keep ‘buying power’ ultra high and, dare I say, can be offset against richer pickings - reflecting more how the general Economy works
Us ‘Silver Surfers’ also have more time to spread the word and recruit more members