This isn’t strictly one idea, sorry. But these are all part of the same idea for improving the referral programme:
- Let us customise our referral code. Mine starts with a 0 …now is that O or 0? It’s confusing for people. If I could specify my own referral code, that would be great. Make sure you allow the original code to always work though, in case it’s already been shared.
- Display your referral code in the app somewhere, like in a profile section. I have to dig around to find it when I want to give it to someone, because it’s not easy to find and it’s not easy to remember either (see first point above)
- Have a better referral statement system. For example I know I’ve provided my code to several people who’ve signed up but none have taken a car because they’re on a waiting list. Show me a statement (on the website and in the app please) of who I’ve given a code to and their status, like: “Waiting” (signed up and on the waitlist, so your referral hasn’t triggered yet), “Signed up” (they signed up with your code but haven’t taken a car yet), or “Referred” (which is hopefully obvious).
- Make it even simpler for people to share their referral code – provide some social media shortcuts in the My Account referral area, such as tweet your code, which pre-writes a tweet including a short message with the referral code and an @mention to Evezy. Or create an email easily.
That’s all for now