Evezy is moving onto something new

Evezy. EV-ezy. Eveasy…

We know.

It’s hard to get it right.

How do you even pronounce it again?

If there is one thing that was clear to us after launching Evezy a few years ago, it was that people couldn’t say it. They couldn’t spell it. They couldn’t remember it.

When we came up with the name Evezy, we aimed to encompass our vision in one word. Making the switch to an electric vehicle (EV) easy for everyone. We wanted to offer the first service in the UK where you could subscribe to an EV at an affordable price, with no commitment and everything included. Specifically, we wanted to bridge the gap in the market and offer the best of both worlds: the affordability of a lease with the short term commitment of a rental.

As time went by, we realised our core mission to make EVs easy for everyone could not happen without breaking boundaries and pushing the motor industry to move into the future. We were challenging the status quo and doing things differently by offering an all-inclusive subscription. People came to us for EVs, but stayed for the revolutionary experience.

We didn’t want to only make EVs accessible for everyone. We wanted to focus on innovation and reimagining the experience of having a car, electrifying every part of the journey. An electric future with boundless energy.

We spent months rethinking the future of the brand, and it was right in front of us all the time. We are bringing people on a journey - onto something new. And with that, Onto was born.

Onto is the way forward – onto new cars, onto new technologies, and onto new ways of driving. You’ll see our energy and excitement for this brand flowing through everything we say and do.

Onto is an experience that is distinct, created and supported by a team that thinks people-first. It means we will always keep moving forward. We will stop at nothing to bring our members a constantly evolving experience.

So buckle up and feel the future of driving, with Onto.

You are only going to see our name change today, but in the coming months we have a thrilling new brand we will be sharing with you. New personality. New website. New app. Same electrifying service you love.

Stay tuned :wink:

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Looking forward to seeing what you guys have in store! I hope it’s related to more vehicle choices, more openness around waitlist positions and when those on the waitlist are likely to receive a vehicle, and other big common requests from your customer… Otherwise you’ll find lots of your pipeline customer base moving “onto” something else.

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Personally I find it a bit of a waste of resources, when the only barrier to get more Evezy clients is the lack of supply/long waiting times.

I don’t know if more liquidity would make the waiting times any shorter, but being able to pronounce or not the name doesn’t change the fact that people don’t want to wait for months for their car (website says 12 weeks, but it’s only the default, doesn’t mean it will take 12 weeks).

I’d appreciate if the re-branding efforts would have gone to actually improve the delivery system, waiting times, transparency, larger and more diverse fleet, app+website etc.

Said that I’m happy with my Zoe40, once I actually got my hands onto it…

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I like the new name and the branding and feel it’s a big improvement as the Evezy name personally always felt a bit trite and obvious to me, and the branding didn’t feel particularly current - so nice one :+1:.

Looking forward to seeing the updated app be released be a nice fresh, modern icon. Oh and when you update the app, please also update the image of the i3 to the current model - I know it’s irrational, but it irks me a little each time I see the pic of the old model in the app! :laughing:

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P.S. how do we pronounce it - is it Onto rhyming with on-lo, or is it Onto rhyming with on-loo ?? :wink::wink:

On too form alley eve easy

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