Because if you aren’t going to do more than 120 miles in one go on a regular basis, range and efficiency don’t really matter. To me it would make little sense for most people who hardly ever drive further (or if you do drive further regularly but that route has plenty of 100kW+ chargers) to prioritise range and efficiency over the other stuff that just makes a good car a good car.
The e208 is a backwards step a little perhaps in terms of efficiency, but forwards perhaps in terms of being an EV that is desirable whilst being conventional, and which drives well whilst still offering decent range and good charging.
We’ve had the i3 which was marmite - very desirable to some, but very unconventional, and drove well in many respects, but was quite flawed in some other respects.
And the Zoe, which let’s be honest is not really a desirable car, and doesn’t really drive well.
The Mini and Honda, and perhaps the MX-30 are desirable and drive well, but are less capable as EVs than the e208.
The Ioniq is a decent EV (arguably the original is better now that more 100kW+ chargers are popping up) but, around London at least, it seems to be mostly desired by Uber drivers!
My general point is, the EV specific qualities of an electric car are only part of the overall picture.
Hopefully sometime soon the manufacturers making desirable EVs will learn how to make cars that are excellent at being electric cars…and hopefully the manufacturers making excellent electric cars will learn how to make them more desirable. (I’m talking about the low-mid price brackets here, as arguably there are already a few desirable EVs that are also excellent electric cars in the higher price brackets).